Misleading advertising in higher education: Definitions, regulations and a review of written press advertising
DOI:
https://doi.org/10.31619/caledu.n44.37Keywords:
higher education advertising, Chilean universities, misleading advertisingAbstract
This paper summarizes part of a project that addresses the issue of misleading advertising in Chilean universities. Through reviewing the literature, examining newspaper advertising and the opinion of specialists and students, this work offers a conceptual framework, an overview of newspaper advertising and its regulation in Chile, and a discussion of its scope from a public policy perspective. The regulation of advertising -and the promotion of information and transparency, in general- is crucial for laying a foundation of trust in the higher education system. We suggest not only greater state control but also a strong self-regulation and empowerment of students and other stakeholders.
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